SEO AUDIT · LONDON
Find Out What’s Holding Your Business Back with a London SEO audit
(…even if you’re worried you’ll get a report full of recommendations you can’t actually use!)
A commercially focused SEO audit for London service businesses: technical issues, search demand, competitors and AI visibility—investigated, prioritised and turned into a practical plan.
- No 100-page report full of fluff.
- No homework, tools or technical setup required from you.
- No technical jargon that only makes sense to…other SEOs.
Just clear, prioritised and implementable directions focused on increasing qualified organic visibility and enquiries from the right people.
THE DIFFERENCE
Your website probably doesn’t need 100 fixes. It needs a handful of the right ones.
A broken link, a slow template, weak service pages and invisible business propositions can all appear in an SEO report.
But they aren’t necessarily all equally important.
One might be hurting your search rankings. Another might be costing you enquiries. Some technical issues might be costing you money every day, whereas others are just a pointless line in the report to make it look more useful.
A useful audit isn’t about finding every last thing which could technically be improved. It’s about finding the issues actually worth addressing.
This SEO audit isn’t aimed at chasing a perfect SEO score.
It’s to improve your search visibility, to get a better marketing ROI and to allow more of the right people to find your business!
COMMERCIAL INVISIBILITY
Your website can look perfectly healthy while still losing search demand
A beautifully designed/written page can exist on your website…
…but that’s no guarantee it’s actually helping to make you money.
Maybe Google is struggling to find or understand it.
Or maybe it’s targeting the wrong search intent.
Perhaps one of your competitors has just done a better job of matching the service, location and/or question the customer was looking for.
Good work can sit online almost unnoticed; not because the business is bad, but because the right page isn’t appearing at the right moment.
THE REAL COST
Every unresolved visibility problem has a cost
People are searching for what you’re selling every day.
If you aren’t showing up when they search, the opportunity doesn’t just vanish…
…it goes to someone else.
A competitor gets the click. Another business gets the enquiry. Someone else gets the job.
That’s why visibility problems are usually much more than just “SEO issues”.
Each one creates missed opportunities to win business you were already well-placed to serve!
CUSTOMER SEARCHES
→
YOU GET MISSED
→
COMPETITOR GETS CHOSEN
→
LOST REVENUE
THE OUTPUT
A complete SEO diagnosis with a clear order of operations
You don’t need a list of every tiny issue that could potentially be improved according to some checklist.
But a list of the prioritised recommendations which will actually create results is a game-changer.
With this SEO audit report, you’ll get a clear report showing:
- what’s holding back your visibility
- what I’d fix first
- what can wait
- and what probably isn’t worth worrying about at all.
Each recommendation is prioritised and explained in plain English so you aren’t left wondering what to do next.
You finish with a practical roadmap, and not another expensive PDF which sits on a to-do list before being forgotten about. I do the investigation for you from start to finish. You don’t need to run tools, prepare reports or figure out what I need to look at.
01
Fix first
Problems most likely to be costing you useful visibility, trust or enquiries, and where fixing them is realistically worth the time and money.
02
Fix later
Changes that will help but aren’t the main thing holding you back. Worth doing once the bigger issues have been handled.
03
Ignore
Things that might technically be an issue, but probably won’t make enough of a commercial difference to justify time and money spent dealing with them.
WHAT I INVESTIGATE
What the report includes
This audit looks at your business’ online visibility, and the parts of it which are most likely to affect whether the right people can find, understand and choose your business.
Can Google reliably discover and understand the pages that make you money?
I’ll look for technical issues which are making important pages harder to discover, understand or use—from site structure and internal links to broken pages, redirects, duplicate content, user experience and site speed.
The goal: make sure there aren’t any technical SEO issues quietly killing the performance of great pages.
Do you have the pages your prospective customers are searching for?
I’ll examine how your services are presented, what people are searching for, how well your pages match that demand and where competitors are covering opportunities you’ve missed.
This includes page structure, titles, content, search intent and the gaps where a few useful new pages could make a real improvement—as well as where removing redundant content might strengthen your site overall.
The goal: connect your website to more of the searches that can realistically turn into business.
Does the rest of the web give search engines enough of a reason to trust you?
Your business’ digital visibility isn’t just about what you’re saying about yourself.
I’ll look at your backlink profile, citations, and online mentions to understand whether stronger competitors are edging you out because they have more evidence and authority behind them.
The goal: work out whether trust and authority are holding back your search visibility, and what can be improved in this area.
Can someone searching in London clearly understand if you’re the right choice?
A city as big as London isn’t a single search market.
For local businesses, you have to be incredibly specific about who you can help and how.
A business serving Clapham and Brixton may need to communicate that very differently from one targeting customers across Greater London.
I’ll check out your services, locations, Google Business Profile and the way your website communicates where you operate and who you serve.
The goal: make it easier for local customers (as well as search engines) to connect your business with the searches that matter.
Can search engines and AI systems confidently recommend you?
Google isn’t the only system trying to figure out your business anymore.
I’ll assess how well search engines like Google and Bing, as well as AI systems ChatGPT and Claude, can find evidence which supports your credibility.
The goal: make your business easier for traditional search engines and AI systems to understand, verify and recommend.
No logins required.
I audit the business as customers, Google and AI systems can see it from the outside. You won’t need to hand over access to your website, Google Analytics or Search Console.
WHY ME
Hi! I’m Tommy.
I’m a London-based SEO consultant. Before starting in digital marketing, I spent 11 years working as a software engineer, predominantly on the web.
I’m very used to thinking about websites as systems, not just pages.
When I recommend a technical SEO change, I’m not just asking whether it sounds good in a report. I’m asking…
- what actually needs to change
- how difficult it is to implement
- whether the intended payoff is worth the effort
- …and how clearly I can explain it to whoever needs to make the change.
SEO recommendations are only useful when someone can implement them.
I’ve worked extensively with WordPress and modern web stacks, so the recommendations are written with implementation in mind rather than thrown over the wall.
I’m not interested in showing off how much SEO jargon I can stuff into a report.
The only thing I care about is recommendations that will actually get implemented, and that will actually create results you care about.
NO BLACK BOXES
You should be able to understand the diagnosis
A worthwhile SEO audit should make its reasoning visible.
Rather than just telling you a page is “weak” or that your content strategy needs work, I’ll show you what I found, why it matters and what I’d change.
This could mean…
- a service which your competitors are targeting and that you aren’t
- an important page that’s difficult to find through your own site
- unclear location or service signals
- weak authority compared with the business already ranking
- a technical problem getting in the way of an otherwise strong page
And where it would be useful, the report includes screenshots and examples so you can see the problem for yourself.
You shouldn’t have to trust a vague SEO score. You should be able to understand the entire diagnosis.
DELIVERABLES
What you get
You aren’t just getting a diagnosis. You’re getting a clear plan for what to do with it.
Complete SEO audit report
…so you understand the highest impact issues, why they matter and how they’re costing you enquiries.
Prioritised recommendations
…so you know what to fix first, what can wait and what isn’t worth bothering with.
Competitor analysis
…so you know where other businesses are outperforming you, and which gaps are realistically worth closing.
Clear implementation directions
…so you (or your webmaster) can understand exactly what to change!
A practical SEO roadmap
…so you have a practical order of operations instead of another to-do list full of barely comprehensible jargon.
THE PROCESS
How it works
01—Send me your website when you enquire.
Tell me a bit about your business, what you offer and what you want to be found for. I’ll take a first look before asking you to commit to anything.
02—I’ll decide if the audit is a good fit
If I don’t think I can find anything useful enough to justify the cost, I’ll tell you, and you pay nothing. But if I think I can help, I’ll come back with a few short questions about your business, customers and priorities, along with an invoice.
03—Confirm your audit
The invoice is paid in full before I begin the full investigation. Once that’s done, there’s nothing else you need to prepare, install or give me access to.
04—Leave it to me!
I’ll work through your website, competitors, search presence, authority signals and AI visibility, then prioritise what I find according to likely impact and effort.
05—Receive your report within 7 days
You get the complete diagnosis, priorities and implementation roadmap.
Once we’ve started, you won’t need to lift a finger.
One audit. One payment. No retainer.
£1,000
ONE-OFF FEE
For most service businesses, even a few extra customers would cover the cost.
This is a one-off diagnostic project. You are not committing to a retainer, a long-term marketing contract or ongoing monthly work by buying the audit.
A FAIR QUESTION
Why pay for an SEO audit when you can get one for free?
Free SEO audits are everywhere.
And some of them are, indeed, pretty useful!
They can spot broken links, missing tags, slow pages and other technical issues in mere minutes.
The issue? They’ll spot every last issue—including things which will barely create results—even if they take hours to implement.
And then, some issues just take a bit of a human touch to find, analyse and prioritise.
Free, automated SEO reports can’t usually tell you:
- which problems are costing you the most visibility
- which problems are worth fixing first
- which recommendations are realistic for your business and your website
- and which “issues” are just noise.
That’s the difference between an automated checklist and a real diagnosis.
You aren’t paying for a longer list of problems. You’re paying for the judgement of an experienced SEO, and to keep the effort-to-reward ratio as high as possible!
AUTOMATED AUDIT
Finds issues
↓
HUMAN DIAGNOSIS
Decides what matters
START HERE
Find out what’s actually holding your website back
Send me your website and a little context about the business.
I’ll take an initial look before asking you to commit to anything. If I don’t think the audit is likely to uncover enough useful work to justify the cost, I’ll tell you.
£1,000
ONE-OFF FEE
7 DAYS
REPORT DELIVERY
NONE
ONGOING RETAINER
Enquire about an SEO audit
No payment is taken when you enquire.
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